Higher education marketing has exploded in recent years, and with the growing need to use effective marketing strategies in higher education comes a seemingly endless stream of firms and agencies offering marketing services to universities and schools. Higher education marketing firms should be the ideal way to maximize the potential of your school’s marketing capabilities, but with so many to choose from selecting a firm that will meet all your needs, fulfill your goals, and fit your budget can be as daunting as marketing without assistance.
The need to recruit diverse and qualified students also means that universities and schools around the world must commit more time and resources to marketing their institutions to students, both domestic and international. And because higher education is a service industry, establishing and maintaining a relevant and reputable brand relies on a variety of factors. Furthermore, because these institutions often act as an umbrella for a wide array of semi-autonomous and loosely affiliated faculties, departments, interests, and individuals, it can be difficult to clearly market the entirety of a university or school with one single strategy.
In many cases, individual departments aim to develop marketing strategies that are relevant and productive within the context of their own goals. Or a university's overarching marketing concept becomes diluted when interpreted across the array of faculties. When universities and schools are faced with such complex marketing challenges, higher education marketing firms can offer the structure and organization needed to manage conflicting demands, and Keystone Academic Solutions provides marketing firms with the necessary insight and tools to develop successful marketing strategies.
Keystone’s global team are international student marketing specialists with more than a decade in the field. Our goal is to provide innovative and practical solutions for higher education institutions and agencies. We custom-build marketing tools using real, relevant data and develop strategies that apply directly to your needs.
Keystone Academic Solutions offers a wide range of full-service marketing tools for schools of all sizes and we work directly with marketing agencies to implement solutions. Exclusive services like Traffic Booster ensures that programs reach students with relevant interests, and our made-to-order Highlights boost exposure of specific programs or departments with custom content. We listen to your needs and adapt to changes in your goals and circumstances. Our searchable database is designed to attract organic searches from highly qualified students, which means that only the most promising enquiries reach admissions office where they convert from prospective students to successful graduates. And if the potential of trusted non-branded search results isn’t enough, our skilled marketing team knows what resonates with modern students. We understand that twenty-first-century students look for value and individual attention. With that in mind, Keystone’s marketing tools employ a combination of insightful strategy and creative content to ensure that students have a positive engagement from their first click through to when they arrive on campus.